How We Work
A team with 10 years of experience in video production. We film what can be filmed, generate what can’t, and finish it all as one piece.
First, the shot.
Script, style frames and casting before anything is filmed or generated. Every shot is directed, as on any set.
Then, the real take.
We film what can be filmed: real light, scale and people are the foundation of the piece.
Next, what’s missing.
We generate what can’t be filmed: other weather, another hour, a place that doesn’t exist or a shot that can’t be produced.
Finally, one piece.
Color, sound, graphics and a version for every screen: TV, social or an event’s LED wall.
House Rules
Brands and type, from the source.
Logos and typefaces are composited from the brand’s own files; they are never redrawn.
Real faces, with consent.
We never use anyone’s face without permission.
Clear rights.
What is generated for a piece is clear from the start.
One Team
Direction, shooting, generative AI, 3D, VFX, color and sound work together on every piece.